Clarity before activity
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Many businesses don’t struggle because they aren’t doing enough marketing - they struggle because their marketing lacks focus.
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Activity builds quickly. Content is created, channels multiply and money is spent. But without clear goals and priorities, marketing can become noisy, inconsistent and hard to measure.
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The starting point isn’t doing more. It’s getting clear on why you’re doing it.
How I Can Help
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Glow & Grow Marketing provides senior, practical guidance to help businesses step back, clarify their goals and bring focus to their marketing.
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The work centres on:
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Aligning marketing to clear business objectives
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Simplifying priorities and decision-making
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Ensuring activity supports long-term growth, not short-term noise
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The result is marketing that feels purposeful, manageable and genuinely useful.
Clarity-first marketing, rooted in
real business strategy
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Glow & Grow Marketing is led by Claire Castanié, a senior marketing strategist with over 20 years’ experience across brand, partnerships and communications.
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I've worked with brands and organisations including Jura Whisky, The Dalmore Single Malt and V&A Dundee, alongside creative and production partners across film and television.
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I now work with established, owner-led businesses and leadership teams who value clear thinking, good judgement and calm direction - helping marketing earn its place as a meaningful business tool.
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